“Mask Up or Pack Up” Campaign Aims to Keep COVID-19 at Bay
September 21, 2020
SUNY Chancellor Jim Malatras has launched the “Mask Up or Pack Up” campaign to promote universal compliance with evidence-based COVID-19 safety guidelines across SUNY’s 64 colleges and universities. Chancellor Malatras is issuing a call for videos from students urging their classmates to act responsibly and vigilantly to contain the virus and keep campuses safe and open.
“‘Mask Up or Pack Up’ gives our students a platform to send powerful, persuasive messages to their classmates, that encourage them to rise to the challenge and comply with proven COVID-19 safety measures,” said Chancellor Malatras. “Over a few short weeks, I’ve met with hundreds of students across more than a dozen campuses, all of whom are acting responsibly so they can stay on campus and learn. This campaign will harness their talent, creativity, and frustration with the small fraction of students who jeopardize entire college communities. We need universal compliance and uncompromising vigilance from everyone to keep campuses open — and we are proud of students who are determined to speak directly to their peers to help amplify that message.”
Video submissions should highlight the importance of mask-wearing, social distancing, avoiding large gatherings and parties, and complying with testing and tracing guidance delivered by colleges and local health departments.
Videos should be no longer than one minute. SUNY will incorporate them into the statewide “Mask Up or Pack Up” campaign. For more information on how to submit a video, click here.
